The Intentionality Scale and Marketing Strategy

The Intentionality Scale and Marketing Strategy

Do you know where your business fits on the scale from impulsivity and intentionality? Products and services which are impulsive purchases require completely different strategies than intentional purchases. Before you start your marketing plan, make sure you know where you sit on the scale.

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Post-Branding Depression: Looks Great! ...now, what?

Post-Branding Depression: Looks Great! ...now, what?

At the end of what is usually a three-to-six month marathon of meetings, revisions, and heated debates over the right shade of blue a brand is born into the world. It is at this point of having all this sexy and shiny new material for your business that the shocker hits you… It looks great, but now what?

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Dear B2B, Your Business is Not “Unique”

Dear B2B, Your Business is Not “Unique”

Each time I start, I hear the same thing: “We are too different, normal marketing doesn’t work for us.” Well, you’re wrong, not necessarily about “being different” but about what “normal marketing” is. The truth is that MOST business is B2B and MOST marketing is B2B.

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