False Stereotypes Millennials Have to Deal with at Work

False Stereotypes Millennials Have to Deal with at Work

If you’re a Millennial, then you’ve most likely heard the stereotypes about you as you enter the workforce. And let’s be honest...most of them aren’t pretty. In the event that you’re NOT a Millennial, then shame on you for labeling these young people. You’re casting judgement on young professionals. And while they’re NOT perfect, neither was your generation. 

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Deadline Abuse: The Project Management Horror Story

Deadline Abuse: The Project Management Horror Story

“Deadlines” are the sacred chalice of many corporate control freaks. Little time is spent in declaring them as law, yet much a grand inquisition ensues upon missing of said deadline. Fewer terms have been abused, misunderstood, and out-right mutilated as much as the now infamous “deadline.” But fear not, as the term can be reclaimed for the good of all!

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The Coming ADpocalypse: Consumers Strike Back!

The Coming ADpocalypse: Consumers Strike Back!

The end is coming!... for ads. All those stupid ads cluttering up our content, slowing down websites, and making browsing on your smartphone feel like sitting in a traffic jam are approaching doomsday. Just like the Gold Rush, there are few winners, many losers, and an entire industry that will look like a similar ghost town in a few years.

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The Intentionality Scale and Marketing Strategy

The Intentionality Scale and Marketing Strategy

Do you know where your business fits on the scale from impulsivity and intentionality? Products and services which are impulsive purchases require completely different strategies than intentional purchases. Before you start your marketing plan, make sure you know where you sit on the scale.

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I'm Not an Optimist, Pessimist, or Realist, I'm a....

I'm Not an Optimist, Pessimist, or Realist, I'm a....

“Are you an optimist or a pessimist?” Well, I’m not either. I am also not a realist, an idealist, or just about any “ist” you can think of. After giving it some thought, I have come to realize that my worldview can best defined as this…

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