The current 8 episodes of the Toys That Made Us documentary series on Netflix is a wonderful bath of nostalgia, but it is also an amazing hindsight-is-20/20 course on marketing and product development. While the toys themselves are all very different, there are several core themes that emerge when covering the successes and failures across all of them. These are lessons that too many businesses learn too late.
In a nutshell, magical thinking is a psychological term referring to a common mental error of confusing a correlation to causality. A simple example is, “My sports team seems to win more when I wear my lucky hat.” In business, these mental errors cause major mistakes in marketing and management. We look at things other people are doing in business and misinterpret the effects and results, then try to apply them to ourselves in over simplistic or misunderstood ways. I think the world of marketing is the worst offender bordering on insanity.
Should you change your brand? Is it time to change your logo, your tagline or even your company name? This question is often presented to business owners when they begin to take their marketing seriously. Marketing agencies and designers love making new brands because it’s like getting a brand new car.
Depending on the study you read, 80%-92% of resolutions fail. There is a very simple reason we fail at our resolutions: We don’t understand how we actually work. That’s right, and humans are very bad at being human.
If you’re a Millennial, then you’ve most likely heard the stereotypes about you as you enter the workforce. And let’s be honest...most of them aren’t pretty. In the event that you’re NOT a Millennial, then shame on you for labeling these young people. You’re casting judgement on young professionals. And while they’re NOT perfect, neither was your generation.
“Deadlines” are the sacred chalice of many corporate control freaks. Little time is spent in declaring them as law, yet much a grand inquisition ensues upon missing of said deadline. Fewer terms have been abused, misunderstood, and out-right mutilated as much as the now infamous “deadline.” But fear not, as the term can be reclaimed for the good of all!
Brother and sisters, I confess I have sinned. I, too, have committed that terrible, soul crushing, demoralizing, and unproductive act of telling a designer to "Make it pop." I know, horrifying. However, I have decided that in order to make penance for my crimes, the least I can do is help future designers not have to experience such atrocities again.
The end is coming!... for ads. All those stupid ads cluttering up our content, slowing down websites, and making browsing on your smartphone feel like sitting in a traffic jam are approaching doomsday. Just like the Gold Rush, there are few winners, many losers, and an entire industry that will look like a similar ghost town in a few years.
2016 was rough. Like many of you, I want to be optimistic of 2017, but there are some good reasons to worry that things are just going to get worse. Well, here are my 5 things keeping me sane as we press forward into 2017.
That’s right, if you want to be successful in business, you might as well be a psychopath. Between all this talk of focus, grit, and determination, there is an underlying messaging: If you aren’t successful, it’s because you feel too much.
Donald Trump is showing the world the power of tribal marketing. Trump's surprise success has some very practical elements of sociology. Also, I will explain the very NOT POLITICAL reason Trump can’t make it to the White House.
I have directed, advised, and executed social media for dozens of companies. However, I have to confess that I am terrible at the social medias. At least, I am pretty terrible regarding my own social media.
The 80’s called… they’re reminding you how to succeed. As one of the loyal customers they originally built their empire upon, I can tell you that the world still needs, and WANTS, a RadioShack. Just not the one we have today.
Our culture of “If you work hard you will succeed, and if you aren’t succeeding, then you should work harder” has it’s toll. The truth is that we aren’t always aware of the very real cost our ambitions take on our mental and emotional health.
Do you know where your business fits on the scale from impulsivity and intentionality? Products and services which are impulsive purchases require completely different strategies than intentional purchases. Before you start your marketing plan, make sure you know where you sit on the scale.