The phrase I have always hated the most in life is, "That's just the way things are." Nothing in this world is permanent, unchanging, or set in stone. That's the best part. Business and entrepreneurship, at its best, is the art of taking things "the way they are" and turning them into something new. And that is what I love to do most of all.
I started professional life building websites in 1998, when the Internet was just learning to walk. I ran a software development firm from 2000-2005, and then co-founded the marketing firm, Fat Atom, in 2005. In 2013 I left to develop my career as a consultant and work behind-the-scenes in a few entrepreneurial efforts.
What is it like to work with Chris “The Brain”
The primary reason I became a consultant, first and foremost, so I could be as flexible as possible. Entrepreneurs, not-for-profits, and growing businesses don’t always have the cash to burn on a full-sized agency or marketing team. Being a consultant with a small team and great partner network allows me to work with anyone I want.
The second reason for being a consultant, is that I am collaborative. When I work with an organization, my goal is to be a part of the team. I work in “high trust” relationships where clients feel comfortable to brainstorm, critique, and struggle with me to come up with the best ideas for growing their organization.
All my clients know that if they have a problem, emergency, or urgent surprise opportunity, I am the person they call day or night to help fix it, handle it, or win it. They also know I am the first to tell them if I think they are doing something stupid. I admit when I am wrong, and fix my mistakes quickly.
If you want a vendor to take orders, I am probably not for you. If you want a “yes man,” I am certainly not for you. If you want an experienced entrepreneur and marketer to work with you to solve difficult problems and implement a marketing strategy without breaking the bank, then give me a shout out.
Why Do You Call Yourself a "Super Villain?"
Well, if you think about it, Superman is a tool. In the 1950s, the golden age of comics, super heroes stood for the "status quo." Super villains were the people wanting to change things, and super heroes were the people preserving things just as they are.
No one who changes the world is a hero in their own time. Gandhi, Abraham Lincoln, and Dr. Martin Luther King Jr. were not seen as "heroes" by the majority of the world until after the effects of their work became obvious. People don't like change, and they tend to despise people who push for change.
I love people who fight for change, who fight for progress, and who fight to bring out the best in themselves and others. Also, I am trying to take over the world... so there's that.
Business is Serious, Why Be So Goofy?
Serious and solemn are not the same thing. You can be very serious about something and have fun doing it at the same time. When people say "be serious," they often mean "be solemn." In fact, humor is one of the best ways to find new perspectives on a problem. I put my heart into everything I do, and care about my client's success.
In reality, I am an extremely serious person, but just seldom ever solemn. I have little tolerance for keep up appearances, because getting to the harsh reality of a situation is the only way to start changing it. After all, if you can't laugh at yourself, no one will take seriously. Lastly, if someone is really so rigid, I probably can't help them anyway.
How Do I Know You're Not Full of BS?
Well, I'm in marketing, so there is at least a little BS going on. However, if you want to know if I have the resume to back up my talk, you can look at my portfolio and references by clicking here.