Greetings
Greetings
I am a marketing strategist who hates the marketing industry. Our industry is full of false promises and misunderstandings about how markets actually function. So, I write, speak, mentor, and work to help businesses understand what works, what doesn't, and what is best to focus on to grow their business.
In short, I try to help smart people succeed in a stupid world...
MY MOST POPULAR ARTICLES
MY MOST POPULAR ARTICLES
How the Law of Conservation of Complexity Inhibits Business Growth
How the Law of Conservation of Complexity Inhibits Business Growth
Dealing with complexity is one of the greatest barriers to business growth, but many business owners still hope to violate the laws of nature.
Deadline Abuse: The Project Management Horror Story
Deadline Abuse: The Project Management Horror Story
A “deadline” was always supposed to be rarely used tool for prioritization. Our overuse of the term has made it useless, if not harmful.
What Marketing Can and Can’t Do
What Marketing Can and Can’t Do
Often, the reason people hate their marketing is because of bad expectations.